Partner with Root & Rise
Root & Rise is designed to keep people present, engaged and connected from morning coffee through evening receptions. With shared meals, dedicated exhibit time and hospitality woven throughout the experience, partners aren’t placed outside the conversation – they're a central part of it.
Sponsorship Activations
Less Rush. More Connection.
Every symposium pass – including sponsors and exhibitors – includes meals, beverages and evening hospitality experiences, a rarity for industry events. With more built into one package, attendees can stay present, build stronger relationships and spend less time worrying about logistics and added expenses.
Root & Rise Symposium offers a limited number of integrated sponsorship opportunities designed to place brands directly within the attendee experience through hospitality, networking and meaningful industry connection.
Presenting Partner
$20,000
Premier event-wide visibility with integrated branding across the full Root & Rise experience.
INCLUDES
10x20 Premium Exhibit
Welcome Block Party Space
Event-Wide Premium Visibility
8 Full Symposium Passes
Includes Meals & Hospitality
Leadership Partner
$12,500
Elevated visibility and premium placement for organizations seeking strong alignment.
INCLUDES
10x10 Premium Exhibit
Welcome Block Party Space
Event-Wide Visibility
4 Full Symposium Passes
Includes Meals & Hospitality
Experience Sponsor
Starting at $5,000
Custom activations woven into attendee experiences throughout the event.
INCLUDES
Custom Activation
Brand Integration
Tailored Visibility
2 Full Symposium Passes
Includes Meals & Hospitality
Exhibit Opportunities
Root & Rise offers exhibit opportunities designed to keep brands and organizations at the center of the symposium experience through dedicated exhibit hours and proximity to event hospitality and networking spaces.
10x20 Exhibit
$7,000
Expanded exhibit space for larger presence and premium visibility at the symposium.
INCLUDES
10x20 Premium Exhibit
Digital Signage Recognition
4 Full Symposium Passes
Includes Meals & Hospitality
10x10 Exhibit
$4,000
EA versatile presence designed for networking and lead generation at the symposium.
INCLUDES
10x10 Premium Exhibit
Digital Signage Recognition
2 Full Symposium Passes
Includes Meals & Hospitality
Veranda Tabletop
$2,000
A streamlined presence in a highly visible networking environment.
INCLUDES
Tabletop Display Space
Veranda Placement
1 Full Symposium Passes
Includes Meals & Hospitality
Market Space
$2,000
Showcase your company during the opening-night Welcome Block Party.
INCLUDES
10x10 Market Space
Sampling Opportunity*
2 Full Symposium Passes
Includes Meals & Hospitality
Built for Connections
Root & Rise Symposium brings together a diverse mix of leaders shaping the future of emerging cannabis markets through research, business, policy, education and entrepreneurship.
Who Attends
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Operators & Brands
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Policymakers & Regulators
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Public Officials
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Researchers & Educators
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Investors & Entrepreneurs
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Ancillary Businesses
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Universities & Students
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Emerging Industry Leaders
Designed to Keep People Together
Root & Rise Symposium is intentionally structured to maximize engagement throughout the experience. Shared meals, networking breaks, evening events and dedicated exhibit hours are built directly into the rhythm of the symposium to keep attendees connected across multiple days.
Thursday | Welcome Block Party
Downtown Salem sets the tone with live music, hospitality, networking and the outdoor Block Party Market featuring hemp sampling and community gathering.
Friday | Symposium & Exhibits
A full day of keynote sessions, panels, exhibits, networking lounges and hospitality experiences inside Roanoke College’s Cregger Center, followed by the evening awards reception and dinner.
Saturday | Closing Sessions
Final keynote conversations, networking and sendoff programming designed to continue relationships beyond the symposium.
Intentionally Limited
Partnerships and exhibits are intentionally capped to preserve a high-quality attendee experience and stronger exhibitor engagement.
Symposium Venue
Cregger Center at Roanoke College
287 High Street
Salem, VA 24153
Our Partners
Get in Touch
Kelly Riddle, Founder
Executive Producer
Eric Welch, Founder
Head of Partnerships & Sales
DB Poli, Strategic Partner
Professor of Biology and Cannabis Studies at Roanoke College